How PPC brand protection can increase clicks by 34%

Brand protection is changing. Are you keeping up?

If you have a brand worth protecting, competitors are already bidding on your brand name. Some bid directly on your name, while others will bid on obvious brand-plus derivatives, such as when GEICO bids on phrases like “Progressive insurance” (and vice versa).

As you can see for the keyword “geico insurance,” AIS, FreeQuotes365 and Mercury Insurance are aggressively buying that keyword, too.

If you have a trademark or brand name that drives search volume, it will be one of your more profitable campaigns. Unfortunately, it is one of the important PPC campaigns for your affiliates, resellers and competitors too.

Larry Kim, CTO of WordStream, discussed this topic in his article on how companies often make deals with each other to avoid bidding on each other’s terms. The article shows how a focus on protecting branded campaigns leads to less competition and lower costs.

I’m going to show you a process (with a case study) of how to protect your brand keywords, cut costs, and drive 34% more clicks.

While it’s a simple process to understand, it requires considerable skill to actually catch advertisers bidding on your brand, prove that it’s happening, and then deal with the brand bidders appropriately.

Your response to competitive brand bidding can take several forms, from fighting back with your own brand bidding, to getting the engines to remove the ad (if it breaks their rules), to legal action. More to come on these responses.

The goal of these actions is clear: prevent competing advertisers from bidding on your keywords and/or limit the number of affiliates and resellers who can buy these keywords. With fewer competitors, you’ll quickly see more clicks, lower CPCs, and lower overall campaign costs.

Let’s dive in to the brand protection process.

Identify brand keyword bidding violators using Google Auction Insights

Auction Insights is a great place to start evaluating your brand keywords and campaigns. For example, I can see who is buying these keywords, how often, and if they are showing up above me.

If I find a violator, I can contact them directly or show Google my trademark number and ask them to remove this advertiser.

Remember that Google allows other advertisers to bid on your trademarks and use it in their ad’s Display URL. But, they cannot use it in ad copy.

Search keywords without being logged into a Google account

When you are logged into any google property, your search results will be customized to your search history and behavior. It is best practice to evaluate these keywords anonymously, so don’t forget to logout before you check.

In the example below, you can see the manufacturer telling the consumers to buy the original product direct from the manufacturer.

The ad copy (“Buy the Original Product – From the Actual Manufacturer”) is a very smart approach to differentiate themselves from other people claiming to make this product.

Who has time to constantly monitor brand keywords?

Even if you are logged out and searching from different geo-locations, you will never catch all the violators by hand. I recommend using a 3rd-party tool that will automatically report these violators to the search engines.

There are several companies offering tools that help you monitor trademark and brands in PPC, as you can see when you search Google.

By adding your trademark, brand and product keywords into these tools, you get the ad intelligence you need to take appropriate action.

Importantly, you receive a screen shot of the search result, along with the location, time and date of the search. This provides the necessary evidence to contact the violators to take down these ads, or to contact the engines themselves.

Yes, the engines have their own process for receiving violations from brand holders, and taking action. Some of these third-party tools also allow you to submit the violations, with all the proof, directly to the right contact at each engine. This has become the most popular way to deal with violations.

If successful in removing ads, your clicks and profitability will increase

It’s basic PPC economics 101 that with less competition, more people will click on your ads, or at least on your authorized reseller’s ads.

A recent case study showed how a brand holder received a 34% lift in clicks after removing violators from their branded campaigns. Yes please, may I have some more of that!

Case Study: Benefits of PPC brand protection

As promised, here is a detailed case study of how this strategy boosted overall campaign performance for Avery Office Supplies. After removing unwanted competitors from their brand terms, this office supply company quickly realized these gains:

• Brand CPCs decreased by 64%
• Clicks increased 34%
• Total campaign costs dropped by 51%

Can you image getting these results just from eliminating brand bidders?

How to evaluate the issues and laws in your industry

Lori Weiman, CEO of The Search Monitor, has written several articles educating the search marketing industry on the brand bidding problem and outlining the legal implications. Her company has a competitive intelligence and brand compliance tool that monitors ads and helps catch brand-bidding violators.

Their data shows the extent of the problem, that 55% of affiliates are brand bidding and 29% are URL hijackers.

DEFINITIONS:

Brand bidding occurs when an advertiser bids on a brand keyword, or uses your brand in ad copy. Competitors and Affiliates will use your brand plus keywords which include several long tail keywords you might not be monitoring. Some advertisers allow their affiliates to brand bid on their behalf.

URL hijacking occurs when an unauthorized advertiser uses your URL as the Display URL of the ad (and sometimes changes the ad copy too!), and then directs search traffic through links that you did not approve.

Note that URL Hijackers are also guilty of brand bidding, so they are counted in both the Bidders and Hijackers categories.

Enforcement options

What are your legal responses if you detect unwelcome competition or violators? To enforce compliance against competitors and affiliates, Weiman reports that you have three main options: 1)Search engine complaints; 2) Pacts or agreements; and 3) Lawsuits.

Search engine complaints 

Filing a complaint with Google or Bing is the recommended option because it’s cheap (free to file) and easy, especially if you use an ad monitoring platform to automatically detect and file the complaints on your behalf. Before you get super-excited, however, there are some limitations:

1. Protected items: Only registered trademarks are protected.
2. Allowed items: Generally, each engine deals with trademark infringement as follows:
   • Brand bidding: Anyone can bid on your name.
   • Ad copy use: Not allowed(with a few exceptions). Fair use rules allow resellers, affiliates, reviewers and news outlets to use your name in ad copy.
   • Destination URL use: Competitors can use your name as a sub-domain or sub-page. While the engines allow this, it does not mean that the law allows it. The more confusingly similar a URL is to the brand holder’s, the stronger the brand holder’s case becomes from a legal standpoint.

Pacts and agreements

Another method to enforce protection is with agreements. Agreements give you stronger and more reliable legal recourse than just complaining to the engines.

1. Competitive pacts:Some industries have gotten together, and competitors have formed written pacts where they have specifically agreed not to brand bid. These written agreements list in detail the allowed and prohibited activity, as well as enforcement proceedings should they be violated, which typically come with a financial price tag.
2. Affiliate agreements:If you have affiliates or partners, your affiliate agreement should detail the allowed and disallowed brand bidding activity, along with notice rules and financial ramifications for any violations. The swiftness and harshness of your action should match the conduct, which includes:
   • Direct linkers.This harmful advertising practice should be dealt with swiftly, since someone is hijacking your brand outright. Actions should include financial withholding and termination of the relationship.
   • Unauthorized affiliates.Affiliates who brand bid without authorization are mucking up your strategies. Actions should include notice with cure periods, financial ramifications and eventual termination if the behavior is repetitive and material.
   • Authorized affiliates.Super-affiliates should be handled more gently, with kinder notices that build upon themselves and provide cure periods. Financial repercussions and termination should only be used as last resorts.
3. Reseller agreements:If you are a manufacturer, you likely have strict rules regarding sensationalized copy, minimum advertised price (MAP) compliance and brand bidding. Your agreements should detail these rules and the ramifications for not following them.

Lawsuits

A lawsuit based on trademark infringement should be your last resort. Trademark lawsuits are expensive and challenging to win (as noted earlier). The caveat is if you have a pact or agreement that prohibits brand bidding, and you have proof of the advertising activity through date/time stamped screen shots, then you have a stronger chance for victory.

Final thoughts on brand protection

Your branded campaigns are typically your most profitable PPC campaigns and unfortunately your competitors and unscrupulous affiliates know this. They have a strong financial incentive to use them to steal your high-converting clicks and build their own brand.

If you’re not vigilant to their actions, aggressively protecting this valuable asset with the process and tools I’ve discussed above, you’re basically giving them the green light to continue. Don’t make it this easy for them.

If you’re already protecting your brand in paid search, please share your strategy, tools, or examples of how brand protection has helped drive PPC profits for you.

Source: https://searchenginewatch.com/2016/09/27/how-ppc-brand-protection-can-increase-clicks-by-34/

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How to take advantage of Facebook Video’s creative opportunities

We are living in a video-first world, where moving images are at the heart of all apps and services.

Facebook recorded an increase of 800% in video consumption from 2015 to 2016, jumping from 1 billion views to 8 billion views in just a year.

During Social Media Week, Ian Crocombe, Regional Head of Facebook’s Creative Shop presented all the opportunities that video content may offer, both for publishers and advertisers on Facebook.

Moving from TV to social media

Video ads on Facebook are different from the ones we knew on TV, and they also lead to a different behaviour from the audience.

Moreover, users have a shorter attention span when using their mobile devices, which also requires a different perspective when creating a video.

This creates the need for brands to adjust their content when they have to transfer their message from TV and traditional marketing to social media and Facebook in particular.

Adjusting content for Facebook videos

Facebook’s Creative Shop aims to help brands understand what makes an effective Facebook video and how they can make their message heard to an increased audience.

They are responsible for “feed proofing”, which means the process of taking the brands’ ideas and making them work on mobile.

It focuses on four main areas, all aiming to improve the success of the video – Capture, Design, Frame and Play…

1. Capture attention quickly

Facebook suggests you place the brand and the product at the centre of the video, keeping the message simple and clear from the very first seconds.

This informs the audience what the video is about, and if it’s creative enough to grab their attention quickly, it makes them watch more of it.

2. Design for sound off

According to Facebook, 80% of videos are currently played without sound, which means that you cannot ignore this when creating a new branded video.

Instead of making customers turn the sound on, how about delivering your message through text?

Subtitles are better than nothing, but text overlays offer the best way to increase comprehension without a sound.

3. Frame your visual story

Cut extra footage from existing ads to reinforce the key message. Crop the video in square, pick the right frames and experiment with the best format that could be more appealing on Facebook.

4. Play more

Ian Crocombe’s main tip is to “be really playful” with Facebook videos. Don’t stop experimenting with new content, take a creative idea and play with it.

For example, how about starting your video with a question to spark curiosity?

Feed proofing is good, but it’s quite defensive. There’s also the need for a new creative approach when starting with mobile-first content.

It’s time to work with new story arcs…

Source: https://searchenginewatch.com/2016/09/27/how-to-take-advantage-of-facebook-videos-creative-opportunities/

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Tracking Website Call Conversions in AdWords

Setting up AdWords website call conversion tracking just got a bit easier

Track calls from the phone number on your website with a couple of pieces of code.

Google is simplifying the setup for tracking website call conversions in AdWords.

The initial setup is the same, with the option to set up website call conversions under the Conversions section of AdWords.

Now, instead of having to add a tag each time a phone number is listed on the landing page, you only have to add one piece of conversion tracking code on your site.

You do still need to also add a JavaScript snippet that will replace the number on the page with a Google forwarding number.

Google says the new process is designed to support tracking for one phone number. You can find more details on the support page.


Source: http://searchengineland.com/google-website-call-conversion-tracking-update-259290

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Google’s ‘Possum’ algorithm update

For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the massive Local algorithm update that happened September 1, 2016.

Phil Rozek suggested the name, pointing out that it is fitting since many business owners think their Google My Business listings are gone, when in fact they are not. They have just been filtered — they’re playing possum.

What was the update?
All the evidence seems to indicate this particular update only impacted ranking in the 3-pack and Local Finder (AKA the local results or Google Maps results). There is talk of another update that happened right after, which impacted organic results.

I believe the main purpose of the update was to diversify the local results and also prevent spam from ranking as well.

Based on the dozens of ranking reports I’ve analyzed, I would say this is the biggest update we have seen in Local since Pigeon in 2014. One of the main things that updated was Google’s filter that applies to the local results.

The specifics

1. Businesses that fall outside of the physical city limits saw a huge spike in ranking.


I wrote earlier this year about a problem we face in Local SEO where, if a business falls right outside the physical city limits for a particular city, they have a seriously hard time ranking for any keywords that include that city name. These businesses often don’t even fall into a city “technically,” according to Google Maps.

After this update, many businesses like this saw massive increases in their local ranking. Here is an example.

Direct Inspections was a business in Sarasota that I did a consultation for recently. They really wanted to rank for keywords like “home inspector sarasota.” They fell outside of the physical borders of Sarasota and were technically in a census-designated place (CDP) called Gulf Gate Estates. Like most of these cases, their mailing address is in Sarasota.



On August 6, they ranked #31 locally for “Home Inspector Sarasota,” and I came to the conclusion that ranking for keywords like that was a lost cause without an address inside the physical city limits. We have lots of clients in this scenario and have seen that even after years of doing the right things, their local ranking just doesn’t budge for those types of keywords.

After the update, their ranking jumped to position 10 (Yes, an increase of 21 positions). We saw the exact same patterns for all other businesses we tracked that fell into this category.

2. Google is now filtering based on address and affiliation.

Previously, we would often see a local filter applied to the local results that filtered out profiles that shared a similar phone number or domain.

For example, you might have a chiropractor office that has three separate listings for individual practitioners and then one listing for the practice itself. These separate profiles would all link to the same website and use the same phone number. Usually, only one or two of these would show up in the local results, and the others would be filtered.

This makes sense, as Google regularly filters duplicate content organically, and showing their users tons of results from the same company isn’t necessarily what’s best for users. When you are searching for a new dentist, do you really want to see the same office listed several times?

Since this update, we are seeing a lot of businesses filtered out due to the address of the business being the same as another listing in their same category (same type of business). Here is an example.

You search “personal injury attorney palmdale,” and you get 16 results in the Local Finder. There are at least five listings using the address 1008 W Ave, Palmdale, CA, that are all personal injury attorneys. Currently, one is showing in the Local Finder and the other four are filtered:

Stefyan Law Firm — showing
DeVille Law Group Inc — filtered
iAccidentLawyer — filtered
Nadrich & Cohen — filtered
Wilshire Law Firm — filtered
Broland over on the Local Search Forum pointed out that you can see the filtered listings if you just slightly zoom in on the map in the Local Finder. When I do that for this query, I now get 61 results — and most of the filtered results I referenced above are now showing.


In another case I looked at, a business owner had two listings that were named differently, had different phone numbers, different websites and different addresses. We tracked his ranking daily and used a tracker by BrightLocal that also took screen shots of the search results every day.

Each day that one listing showed up, the other did not. They kept flipping back and forth but never appeared together at the same time.

At first, I was confused at the connection because their entire Name, Address, Phone number (NAP) profile was different. The client then explained that they are technically in the same building even though they have different addresses. The address varies based on which side of the street you come in on.

This information helped me confirm that Google is a bit more sophisticated than just looking at the address you enter in Google My Business (GMB).

(On that note, many have tried to escape the filter by simply adding a suite number. This has not worked on any case I’ve looked at.)

In another case, it got even crazier. There is a dentist I work with who owns two different practices. They are both on the same road but have completely different addresses and are not in the same building.  They have different NAPs, different doctors, the sites aren’t hosted together, and they are not claimed in the same Google account. The only connection is that he owns both, and technically, the parent company that owns both is what would be listed on their business license.

I’ve known for a while now that Google often asks for business licenses when business listings get suspended, but it seems now that Google really knows a lot more about who owns multiple companies in the same industry than I suspected.

In the case of this dentist, his two practices used to both rank in the 3-pack for various keywords. Currently, I cannot get them to trigger together. Based on what I type in, I get either one or the other.

Keep in mind, this filter is not the same as a penalty. Google isn’t removing the listing or preventing it from ranking for anything at all. Instead, it works much like the organic filter, which picks the “best” and most relevant listing and filters others that are too similar.

I often see different listings ranking for different keywords, so while the law firm’s listing ranks for “personal injury attorney,” the individual lawyer’s profile might rank instead for “motorcycle accident attorney” if it had more relevance (like reviews that talk about motorcycle accidents).

3. The physical location of the searcher is more important than it was before.

A company contacted us for a consultation, worried about this algorithm update. They noticed that a ton of their locations were no longer ranking in the 3-pack. When we looked into it, it turned out that since they were searching from their head office in Alabama, they were seeing something totally different than a user down in Texas, where one of the businesses was located.

The business was in Richland Hills, Texas, and the farther away you got from the city when searching, the more zoomed out the map got, and the more the listing dropped in ranking as a result. They were seeing the business as being seventh on the list for a [service + city] keyword in Alabama, whereas a user in Richland Hills, Texas, would have seen the listing as first.

It seems that since this update, it’s more important than ever to make sure the searcher location is set to the right city when tracking ranking. A tool that allows you to do that is this one by Bright Local.

4. Search results vary more based on slight variations of the keyword searched.

I’m seeing lots of reports of variations of the 3-pack based on slight keyword variations. Previously, you would often see fairly similar results if you typed in “Los Angeles Chiropractor” or “Chiropractor Los Angeles” or “Chiropractor Los Angeles CA.”

Since the update, we are seeing a lot more fluctuation between similar keywords. In some cases, I’ve looked at a listing that was filtered for one query but then appeared back in the local results if you added the state abbreviation to the keyword.

5. The local filter seems to be running more independently from the organic filter.

In the past, we used to find that if Google filtered out your website organically (or filtered out the specific page that you were linking your listing to), this had a negative impact on ranking.

Since the update, I’ve seen tons of examples of businesses that rank very high for competitive terms that are linking to pages that are filtered organically.

One case I looked at was a cleaning company that had multiple sites. One of the sites is getting filtered everywhere organically because it is too similar to another of the sites (which shows organically). The client happened to be linking the local listing to the site that was filtered, which historically has been known to tank ranking.

After the update, the client saw a massive spike in the ranking, even though the URL he was using on his GMB listing was a page that was filtered organically.

Another example was a business that ranked twice after the update. They have two listings on Google for the same business, and before the update, only one of them ranked in the 3-pack (The other would have been filtered). The difference between the two listings is that one links to the www version of their website and the other listing just goes to the http://domain.com version (no www).

Organically, Google is smart enough to realize this is the same site (One version does not 301 to the other, so it is set up incorrectly), and Google hasn’t indexed both versions, but this is another example of how the local filter and the organic filter seem to be completely different and less connected than they were before.

Summary
In summary, we are still seeing a lot of fluctuation, which is making me think Google is still A/B testing various ranking signals. Ranking trackers like Algoroo are still showing a lot of fluctuation in the search results. It’s possible that some of the things they changed could revert back as well.

So far, the filter seems to be holding steady, but I’m still evaluating more and more cases to see additional patterns.

Got examples you want to share? Post them over at the Local Search Forum. You can also check out the webinar I did on Possum recently with Mockingbird Marketing.

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.


Source: http://searchengineland.com/everything-need-know-googles-possum-algorithm-update-258900

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Accelerated Mobile Pages Google Global Rollout

In August, Google announced Accelerated Mobile Pages (AMP) would be moving beyond “Top Stories” into the main organic mobile search results. Today, AMP officially rolls out broadly in mobile search.

Rudy Galfi, Google’s lead product manager for AMP, told me that the global rollout would be complete by the end of the year. He reiterated that this does not represent a rankings change. AMP pages won’t get a special boost in mobile results.

However, when there are two versions of a page, Google will prefer and link to the AMP version. AMP pages open within the AMP viewer and load much faster than conventional web pages — typically in less than a second.

Galfi wouldn’t share specific user-response data but told me, “We’re seeing great user response.” He also said that Google has been “humbled” by the industry’s response and adoption of AMP.

There are now more than 600 million AMP-enabled documents, which is apparently up from 150 million this summer. These documents are distributed in more than 230 “locales” and written in more than 100 languages. The list of companies embracing AMP is long, including Bing, WordPress, Reddit, Ebay and Shopify, among numerous other publishers.

Google added that AMP documents extend well beyond news content into shopping, cooking, travel, e-commerce and entertainment, among other categories.

AMP is an effort to make the web a more mobile-friendly and engaging experience. While mobile web traffic is significant, engagement is not. Most mobile user time is spent in apps.

The effort that Google is spearheading on the content side with AMP is conceptually similar to what’s now going on with the Coalition for Better Ads. While they address different issues and challenges, both are geared toward making the mobile web a more compelling place to be.

Source: http://searchengineland.com/amp-live-in-google-259109

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CBS Interactive for the Bing Search Network

Microsoft has struck a syndication deal with CBS Interactive for the Bing search network.

The partnership makes Bing Ads the exclusive search provider for some CBS Interactive sites, including Findarticles.com, Searchnow.com, Store.com, and ZDsearch.com. Bing will also provide search solutions for properties like CNET.com, MySimon.com and Search.com. The deal includes traffic from all devices in Canada, France, Germany, Mexico, Spain, the United Kingdom and United States.

With 70 percent of search volume on the CBS Interactive portfolio coming from mobile devices, syndication could give Bing a bit of a stronger mobile story. Bing currently has less than 3 percent mobile market share in the US — well below Google’s more than 91 percent and behind Yahoo’s 5 percent share — according to Statista. CBS Interactive claims more than 300 monthly visitors across its sites.

“CBS Interactive will help us bring additional scale and opportunity to advertisers and marketers as we continue our mission to connect customers with publishers and audiences in ways that will maximize ROI for their marketing campaigns,” said Steve Sirich, General Manager of Bing Ads Marketing at Microsoft, in a statement.

“Partnering with Bing allows us to provide an enhanced search experience to deliver quality results and incremental value to both users and marketers alike,” said Shane McGilloway, Senior Vice President of Strategy & Development at CBS Interactive. “The Bing Network team delivers valuable insights, business intelligence and an enhanced platform for paid search advertising.”

Over the past two years, syndication deals have been a key focus for growing Bing market share. Bing has entered into deals with AOL, Yahoo, The Wall Street Journal, Apple’s Siri and Spotlight search, and Amazon Fire, among others.


Source: http://searchengineland.com/bing-ads-cbs-interactive-syndication-259124

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Ways to Make the Most of Your 140 Characters

Over the past decade, the Tweet has evolved from a simple 140-character text message to a rich canvas for creative expression featuring photos, videos, hashtags, Vines, and more. In just the past few months we added the ability to poll your community, react quickly and cleverly with GIFs, and share and enjoy Periscope broadcasts in Tweets.

So, you can already do a lot in a Tweet, but we want you to be able to do even more. In the coming months we’ll make changes to simplify Tweets including what counts toward your 140 characters, so for instance, @names in replies and media attachments (like photos, GIFs, videos, and polls) will no longer “use up” valuable characters. Here’s what will change:

Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group.

Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet. More room for words!
Retweet and Quote Tweet yourself: We’ll be enabling the Retweet button on your own Tweets, so you can easily Retweet or Quote Tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed.

Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use the ”.@” convention, which people currently use to broadcast Tweets broadly.) If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly.

These updates will be available over the coming months. Today, we’re notifying you and our developers, so that everything works as it should when we roll these changes out. The updates have a significant impact on Tweets, so we want to provide our developer partners with time to make any needed updates to the hundreds of thousands of products built using Twitter’s API.

In addition to the changes outlined above, we have plans to help you get even more from your Tweets. We’re exploring ways to make existing uses easier and enable new ones, all without compromising the unique brevity and speed that make Twitter the best place for live commentary, connections, and conversations.

Source: https://blog.twitter.com/express-even-more-in-140-characters

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Google Search Console Property Set

Recently Google announced that in the Google Search Console you can create group together with multiple properties. For that you can show the aggregate data in the Search Analytics Report.

Google Search Console is aim to show the report of Search Analytics data - Such as clicks, impression and CTR - It is on property by property basis.

Now you can create sets of and can see whole Search Analytics data for that one in one single report.


Google Mentioned -

How do you track mobile, website, desktop website and mobile app combined visibility in search ? If you do not have these statistics separately.  In the Search Console the concept called "property sets", this feature let you combine different properties into a single group to track the detail of impressions and clicks in search within a single report.

For create sets you just need to log in to Google Search Console and click on the button of "Create a set" at the top right. Then you will get the below dialog box to choose a set properties and name you want to add.

After creating group the set, You will get your overview section as a "Property Set".

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6 Reason to Adapt as a Career in Digital Marketing

If you afraid to adapt career in Digital Marketing and think that its so hard to do then read below point.

Digital Marketing is quite technical so people might think not to adapt it but they do not understand that whether they run away from it, in this today's era anywhere they are using this if you have bought something online and you know heard about that content is king or keyword stuffing, website earning details and download snap chat on to your mobile, knowledge about SEO, using Google. Among them, if you have knowledge any three of them then you have the experienced about Digital Marketing.

Buying Online

Digital Marketing all concept depend on people buying online, the marketing funnel and the moment of conversion. If you have ever purchased something online you have already experienced about Digital Marketing.

Content is King

Content is king now every day you can see new topic on internet and user want to get information about more on topic. If on web content has quality then get the more visitors. Digital Marketing is all depend on content if your content has fresh and quality and has the potential to get the visitor then your digital marketing efforts worth.

Keyword Stuffing

If you know about keyword stuffing - Exp get iphone, get iphone, get iphone then you have experienced the Digital Marketing. Its past concept but still if keyword stuffing are in your content then Google will mark spam to your website.

Snap Chat

If you use Snap Chat on your phone then you have experienced about the Digital Marketing. Snap Chat is well fast growing social network you can send images and video to edit with funny images. Here you can send images and video that can disappear after 10 second.

Google

If you use Google for your search then you can solve 90% percent of your query and experiencing about digital marketing Google follow the concept of Digital Marketing.

SEO

If you have the knowledge about Search Engine Marketing then you have experienced about Digital Marketing as big concept of Digital Marketing is depending on Seo. 

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How Knowledge Graph is the Problem for SEO ?

Now a days this topic is very popular KGO - Knowledge Graph Optimization. How to Do it? Let's Say if you find information about Sachin Tendulkar Google reach the query related to Sachin Tendulkar in its database and show a panel on the right side of the SERP with images and important information about him.

We are thinking always this question where is this information coming from? The information we get is a mixture between information that other user found useful and informative post on knowledge graph. If there is a problem, then we have the option of feedback button, submit the problem and information will be modified correctly On Google and Wikipedia.

'
What is the Impact of Knowledge Graph on SEO ?


As we know Knowledge Graph is based on information data. From this Webmasters have trouble in terms of ranking and traffic as well.


Let's take example the search query entered Rakhi Sawant on right hand side all the information about Rakhi sawant is there so user would go through to this information rather then click on Rakhi Sawant officially website. We can also see the search query competitor here you can see in the result showing Poonam Pandey and Mallika Sherawat..

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Are You Fed Up from Redirecting Your Blog to Country specific URLS ?

Google now redirects Blogger blogs to country-specific domains. For instance, if you open example.blogspot.com in your web browser, you will be redirected to example.blogspot.in if you are located in India or to example.blogspot.co.uk if you are accessing the blog from UK.

Google does country-specific redirection for selective censorship – that means they can easily censor or block a blog post, or other entire blog site, in one country but still serve that page in other geographic regions. Blog redirection only occurs if you are on a blogspot domain and not if your Blogger blog is on a custom domain.


My traffic logs suggest that country-specific redirection in Blogger is live in at least 15 countries. They are India [blogspot.in], Australia [blogspot.com.au], UK [blogspot.co.uk], Japan [blogspot.jp], New Zealand [blogspot.co.nz], Canada [blogspot.ca], Germany [blogspot.de], Italy [blogspot.it], France [blogspot.fr], Sweden [blogspot.se], Spain [blogspot.com.es], Portugal [blogspot.pt], Brazil [blogspot.com.br], Argentina [blogspot.com.ar], Mexico [blogspot.mx]

Prevent Blogger from Redirecting to Country-Specific Domains


This country based URL redirection is likely to impact your Blogger blogs in a not so positive manner. For example:

The social stats – like your Facebook Likes, Google +1s and Tweet counts – for your blog posts may be reduced as the URLs for the same blog post will be different for different visitors.
You will have a similar problem if you are using an external commenting platform like Disqus or Facebook Comments because the blog URLs will be different even when the underlying page is the same.
Also, if canonicalization isn’t implemented properly, it may cost you some Google juice as external websites may link to your country-specific pages.
Some users have reported a dip in Google AdSense earnings when pages are served through country-specific domains.
If you are not happy with the idea of Blogger redirecting your blog to a different URL, you can add the following piece of code to your Blogger template and it will always serve the .com address to your visitors irrespective of their geographic location.

Go to your blog inside the Blogger Dashboard and choose Template. Then click the “Edit HTML” button followed by “Proceed.” Next, copy-paste the following code into the template after the <head> tag.

<script type="text/javascript">

  // Written by R.P.Singh
  
  /* Get the full URL of the current blogger page */
  var blog = document.location.href.toLowerCase();

  /* Do not redirect if the domain is .com already */
  if (!blog.match(/\.blogspot\.com/)) {

    /* Replace the country TLD with .com and ncr switch */
    blog = blog.replace(/\.blogspot\..*?\//, ".blogspot.com/ncr/");

    /* Redirect to the new .com URL in the current tab */
    window.location.replace(blog);
  }

  // Source: http://labnol.org/?p=21031
  
</script>
Click the Save Template button and now your Blogger Blog will always serve with the blogspot.com URL.

The JavaScript snippet gets the URL of the current Blogger page and if it isn’t served from the .com domain, the code replaces the country specific TLD (like blogspot.co.au or blogspot.pk) with the blogspot.com URL. It also adds the /ncr switch to force-redirect the visitor to the blogspot.com address.


Source: http://www.labnol.org/internet/prevent-blogger-country-redirection/21031/

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Open Graph Protocol Meta Tags

Open Graph Meta Tags

For Facebook and other social media account open graph feature is very important. To using this property tag you can give best look to your post. You can change the post image, title, description accordingly what you want. Showing unique post and showing it differently from other competitor you can improve the website traffic. Visitor will attract to this and can click your post. Here you have different types of open graph meta tags like title tag, description tag, image tag .

Here you can see these tag has been put under the head tag and there are different type of tags you can see here.

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How to Add Google Analytics

From Analytic Tool  you can get the knowledge of you website visitor from that you can improve traffic and your website page traffic. From Google analytic you can get the information about organic, paid, visitor after that you can separate the information and can analyse your website and take appropriate action for improve your site performance. Below you can see step by step Google analytic code implementation form this you can get know the estimated unique monthly traffic

Add caption

 


Login to Google analytic account go to admin and click tracking Info - than get the script and copy that.

After copy code from Google analytic tool than go to website source paste code above </head> close header tag.

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How to Create a Robots.txt File ?

How to apply or put its code?


The best and short answer is put it into top-level directory of your web server.


When a robot looks for the "/robots.txt" file for URL, it strips the path component from the URL (everything from the first single slash), and puts "/robots.txt" in its place.

For example, for "http://www.example.com/shop/index.html, it will remove the "/shop/index.html", and replace it with "/robots.txt", and will end up with "http://www.example.com/robots.txt".



See also:

What program should I use to create /robots.txt?
How do I use /robots.txt on a virtual host?
How do I use /robots.txt on a shared host?
What to put in it

The "/robots.txt" file is a text file, with one or more records. Usually contains a single record looking like this:
User-agent: *
Disallow: /cgi-bin/
Disallow: /tmp/
Disallow: /~joe/
In this example, three directories are excluded.


Note: When you create this you need to sepaate "Disallow" line for every URL prifix you want to exclude -- Here you can't "Disallow: /cgi-bin/ /tmp/" on a single line.


Note also that globbing and regular expression are not supported in either the User-agent or Disallow lines. The '*' in the User-agent field is a special value meaning "any robot". Specifically, you cannot have lines like "User-agent: *bot*", "Disallow: /tmp/*" or "Disallow: *.gif".

What you want to exclude depends on your server. Everything not explicitly disallowed is considered fair game to retrieve. Here follow some examples:

To exclude all robots from the entire server

User-agent: *
Disallow: /

To allow all robots complete access

User-agent: *
Disallow:
(or just create an empty "/robots.txt" file, or don't use one at all)

To exclude all robots from part of the server

User-agent: *
Disallow: /cgi-bin/
Disallow: /tmp/
Disallow: /junk/
To exclude a single robot

User-agent: BadBot
Disallow: /
To allow a single robot

User-agent: Google
Disallow:

User-agent: *
Disallow: /
To exclude all files except one

This is currently a bit awkward, as there is no "Allow" field. The easy way is to put all files to be disallowed into a separate directory, say "stuff", and leave the one file in the level above this directory:
User-agent: *
Disallow: /~joe/stuff/

Alternatively you can explicitly disallow all disallowed pages:
User-agent: *
Disallow: /~joe/junk.html
Disallow: /~joe/foo.html
Disallow: /~joe/bar.html

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Heath & Fitness Directory Website List

Get the

Health

& Fitness directory website and get the relevant link. Now you can get best back link to use these website and can improve your website ranking.

1  ADA Pool Lift Installers Directory

2 Health Directory Online

3Dental Direct

4Dance Directory

5Jax Medical Directory

6Mike Andrews

7Be Visible on Health Web Directories

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10Healthlinedirectory

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15Free List of Useful Health Sites

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17Directory of Quality Health Sites

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21Benefit from Submitting to Health Directories

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25Niche Health Links Directory

26Health Info Junction - Niche Health Directory

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32Jack Cole - Niche Health Links Directory

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43Accident.EDU

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61Maxx Herbal Directory

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63Greater Dentistry Directory

64CallMedic.com Directory of Medical Resources

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67Psychology resources

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69iamnatural.com.au

70
Softz Health Directory

71
Portal 4 Health

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Net Health Directory

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