How PPC brand protection can increase clicks by 34%

Brand protection is changing. Are you keeping up? If you have a brand worth protecting, competitors are already bidding on your brand name. Some bid directly on your name, while others will bid on obvious brand-plus derivatives, such as when GEICO bids on phrases like “Progressive...

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How to take advantage of Facebook Video’s creative opportunities

We are living in a video-first world, where moving images are at the heart of all apps and services. Facebook recorded an increase of 800% in video consumption from 2015 to 2016, jumping from 1 billion views to 8 billion views in just a year. During Social Media Week, Ian Crocombe, Regional...

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Tracking Website Call Conversions in AdWords

Setting up AdWords website call conversion tracking just got a bit easier Track calls from the phone number on your website with a couple of pieces of code. Google is simplifying the setup for tracking website call conversions in AdWords. The initial setup is the same, with the option to set up website call conversions under the Conversions section of AdWords. Now, instead...

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Google’s ‘Possum’ algorithm update

For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the massive Local algorithm update that happened September 1, 2016. Phil Rozek suggested the name, pointing out that it is fitting since many business owners think their Google My Business listings are gone, when in fact they are not. They have just been filtered — they’re playing possum. What...

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Accelerated Mobile Pages Google Global Rollout

In August, Google announced Accelerated Mobile Pages (AMP) would be moving beyond “Top Stories” into the main organic mobile search results. Today, AMP officially rolls out broadly in mobile search. Rudy Galfi, Google’s lead product manager for AMP, told me that the global rollout would be complete by the end of the year. He reiterated that this does not represent a rankings change. AMP pages won’t...

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CBS Interactive for the Bing Search Network

Microsoft has struck a syndication deal with CBS Interactive for the Bing search network. The partnership makes Bing Ads the exclusive search provider for some CBS Interactive sites, including Findarticles.com, Searchnow.com, Store.com, and ZDsearch.com. Bing will also provide search solutions for properties like CNET.com, MySimon.com and Search.com. The deal includes traffic from all devices in...

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Ways to Make the Most of Your 140 Characters

Over the past decade, the Tweet has evolved from a simple 140-character text message to a rich canvas for creative expression featuring photos, videos, hashtags, Vines, and more. In just the past few months we added the ability to poll your community, react quickly and cleverly with GIFs, and share and enjoy Periscope broadcasts in Tweets. So, you can already do a lot in a Tweet, but we want you...

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